About the Client:
India Reiki Foundation (IRF) is a leading institution offering healing, Reiki, astrology, and spiritual guidance services across India. With a mission to spread holistic wellness and ancient healing practices, IRF empowers individuals through certified programs, workshops, and personalized consultations—combining tradition with trust and care.
The Challenge
Despite its deep expertise and impactful offerings, IRF had limited digital presence in a highly competitive holistic wellness market.
Key challenges included:
- Low visibility in search engine rankings
- No structured marketing funnel for lead generation
- Outdated website with poor engagement metrics
- Lack of consistent content and outreach strategy
- Difficulty in establishing credibility among newer audiences
IRF needed a digital partner who could help them not just show up online—but rise as a recognized leader in the healing, astrology, and Reiki space.
Our Solution
We created and executed a full-funnel digital transformation plan, combining strategic marketing with brand building:
Search Engine Marketing (SEM)
- Launched high-intent Google Ads campaigns
- Set up retargeting to recover drop-offs and maximize lead quality
- Leveraged geo-targeting for city-specific growth
Search Engine Optimization (SEO)
- Targeted service-based and regional keywords
- Created SEO-rich landing pages for astrology, Reiki, and healing
- Built authority with technical SEO and backlinks
Website Revamp & Optimization
- Redesigned the website with a calming, conversion-focused UI
- Improved mobile responsiveness and reduced bounce rates
- Optimized CTAs and content flow for better engagement
Content & Community Building
- Created spiritual and educational content for social and blogs
- Built trust through testimonials, reviews, and instructor highlights
- Integrated Click-to-WhatsApp (CTWA) for real-time lead capture
The Outcome
In just 16 months, IRF saw a massive turnaround in digital performance:
✔️ 1500% increase in website traffic
✔️ 2300% rise in user engagement
✔️ 1800% growth in client acquisition
✔️ 3000% boost in organic search visibility
✔️ 500% increase in average session duration
✔️ 70% reduction in bounce rate
From near-zero online traction to becoming a top-ranking wellness brand, IRF’s growth was not just fast—it was foundational.
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