About the Client:
NammaFlix is India’s first dedicated Kannada OTT platform, delivering high-quality, on-demand regional content to a global audience. With a deep focus on vernacular entertainment and cultural storytelling, NammaFlix is reshaping how regional cinema is distributed, accessed, and enjoyed—making it accessible anytime, anywhere.
The Challenge
The rise of digital entertainment has shifted viewer expectations—consumers now demand personalized, on-demand, and multi-device content experiences in their native languages. Traditional television broadcasting couldn’t meet these demands.
NammaFlix needed to:
- Build a robust OTT platform for vernacular content distribution
- Deliver seamless streaming across devices with global accessibility
- Personalize content discovery and user engagement
- Integrate secure, scalable payment systems
- Ensure high-quality playback regardless of bandwidth conditions
Our Solution
We worked with NammaFlix to build an end-to-end OTT platform designed for performance, personalization, and scalability.
Modern OTT Infrastructure
- Built a custom streaming solution with adaptive bitrate technology
- Integrated CDN for optimized content delivery across geographies
- Enabled multi-device compatibility for TV, web, and mobile
Personalized User Experience
- Smart content recommendation engine based on watch history and preferences
- Intuitive UX design to support easy content navigation and discovery
- Multilingual interface support
Monetization & Payments
- Integrated secure payment gateways supporting subscriptions and pay-per-view models
- Global currency and localized pricing support
Global Reach, Local Focus
- Cloud-native architecture to handle international traffic
- Licensing workflow setup to manage regional and global content rights
- Tools to support regional content creators and publishers
The Outcome
NammaFlix successfully launched as a first-of-its-kind vernacular OTT platform and saw strong growth in user adoption and brand visibility.
They could now:
✔️ Stream high-quality Kannada content worldwide
✔️ Deliver a buffer-free experience even on lower bandwidths
✔️ Offer tailored content recommendations to boost engagement
✔️ Enable secure and scalable monetization across geographies
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