About the Client:
Tata CLiQ is the flagship digital commerce initiative by the Tata Group—one of India’s most respected conglomerates. As a multi-category e-commerce platform, Tata CLiQ offers a premium range of fashion, electronics, beauty, and lifestyle products. Known for its curated selection, omnichannel presence, and customer-first approach, Tata CLiQ combines trust with technology to deliver seamless shopping experiences across India.
The Challenge
Operating in a highly competitive e-commerce space, Tata CLiQ faced data-related roadblocks that were impacting decision-making. With mounting pressure from market dynamics—fraud risk, fast-changing customer behavior, and the need for personalization—traditional analysis methods weren’t enough.
The key challenges included:
Detecting and preventing fraud in real-time
Understanding lifetime customer value
Responding to shifting consumer behaviors
Personalizing marketing efforts for micro-segments
Tracking sales and performance across teams and regions
Unifying data from multiple touchpoints for meaningful insights
Our Solution
We helped Tata CLiQ implement Qlik Sense, a powerful BI platform, to structure and analyze their data more effectively. This enabled the brand to:
Monitor customer behavior and transactional trends
Detect fraud and fake transactions with structured data models
Analyze customer data across demographics, interests, and shopping habits
Predict customer lifetime value and reduce churn
Create targeted, data-driven marketing strategies
Generate region-wise and agent-level performance reports
The Outcome
Through Qlik Sense, Tata CLiQ transformed its analytics capabilities.
They could now:
✔️ Detect fraud patterns early
✔️ Optimize campaigns with behavioral insights
✔️ Monitor internal performance with real-time dashboards
✔️ Build stronger, data-backed marketing strategies
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