A faster storefront lifts conversion on every campaign. Cleaner product data improves both marketplace search and ad relevance. Accurate stock signals stop ads from selling items that are out of stock. Technology and marketing affect each other at every step, yet many brands still run them as separate teams with separate goals.

“Every rupee of ad spend lands on a page your engineers built.”

Put both under one plan with shared numbers: conversion rate, contribution per order and repeat purchase. Prioritise the fixes that help every channel at once, and review the results together every week.