PROOF, ON THE RECORD
We don't say "results." We show the number.
Every claim on this page has a figure behind it and a founder who signed off on publishing it. Where a study is still being written, you’ll see the gap, not a vague adjective.
THE PROGRAM
What this looks like in numbers
Every figure measured against an agreed baseline, net of returns, approved by the founder behind it.
Lift in conversion efficiency, multi-brand ecommerce platform
ROAS for Carbonado, Shopify and marketing under one team
ROAS, campaign optimization for a consumer goods brand
THE PROGRAM
Two brands, start to now
Carbonado — Shopify and marketing under one accountable team
[Where Carbonado was when the engagement began. Channels live, what the founder was running personally, what was stuck.]
[The moves. Storefront, growth spend, pricing, the operating rhythm since.]
ROAS, Shopify and marketing combined
[Metric, e.g. revenue vs baseline]
[Metric, e.g. channels live now]
“6x ROAS with EF managing Shopify & Marketing”
[Brand name] — [one-line story of the turn]
[Where the brand was when it joined.]
[The moves, phase by phase.]
[Metric]
[Metric]
[Metric]
“[Founder line, approved for publication.]”
An honest note on the numbers
Commerce numbers are easy to inflate and this industry inflates them constantly. So here are the rules every figure on this page follows.
Contribution, not vanity GMV
We report what the brand keeps after channel costs, discounts and returns. Topline that loses money isn’t growth, it’s expensive noise.
Against an agreed baseline
Every growth figure is measured against a baseline both sides signed before the program started. No convenient starting points.
Returns as a P&L line
In fashion and accessories, returns can run past a third of orders. Our numbers are net of them, always.
Founder-approved, named where possible
No anonymous miracle stories. If a brand isn’t ready to be named, we say so and show the number anyway, marked as anonymised.
The next study on this page could be yours
Every brand above started with the same five-minute application.
