THE EIGHTFOLDS' THROUGHLINE PROGRAM
You build your brand
We run your commerce.
Throughline runs your commerce on a build, operate, transfer model, a first for brand commerce in India. This page is the whole program, in the open. Read it, then see if your brand qualifies.
THE PROGRAM
How build, operate, transfer actually works
BOT has built highways, factories and offshore tech teams for decades. The structure is proven. The new part is the asset, your commerce operation.
We start with your P&L, not a pitch deck
The first weeks rebuild the machinery. Your storefront tuned or rebuilt by our in-house team. Listings rewritten channel by channel. Pricing set against your margins. Reporting live from week one, so you watch the build happen instead of waiting for a reveal.
One team answerable for the selling
Weekly operations. Monthly P&L reviews with you at the table. Growth spend that compounds instead of burning. Pricing that protects margin. New channels opened when the numbers say so. You stay on product, brand and community, we stay answerable for the commerce.
The program is designed to make itself unnecessary
When you want commerce in-house, we hand over the machine. Playbooks, dashboards, SOPs, channel accounts and a structured handover that trains your team on the way out. Transfer terms are written into your agreement on day one, so the exit is never a negotiation.
THE PROGRAM
We take over whatever you don't have time for.
Six functions we’re built to run. Hand off as many, or as few, as you want.
Marketplaces
- Amazon, Flipkart, Myntra, Meesho and AJIO
- Catalogue and listing health
- Account hygiene, claims and reconciliation
- Promotions and event calendars
Quick commerce
- Blinkit, Zepto and Swiggy Instamart
- Shelf presence and fill rates
- Stock planning by city
- Launch and expansion sequencing
Storefront
- Built and maintained by our in-house engineering team
- Conversion-first structure and merchandising
- Speed, search and checkout tuned continuously
- You own the store and every line of it
Growth
- Performance marketing across Meta, Google and marketplaces
- Search visibility, including AI answer engines
- WhatsApp journeys that sell without spamming
- Conversion optimisation as a weekly habit
Pricing and analytics
- Pricing strategy across every channel
- Margin and contribution tracked per SKU
- One weekly report that actually matters
- Monthly P&L review with founders
Delivery and inventory
- Stock coordination with your production
- Delivery partner management
- Returns tracked as a P&L line, not a surprise
- Availability protected during events and spikes
THE PROGRAM
How a month inside the program runs
Channels watched, issues owned
Listings, stock, ads and orders monitored daily. Problems get an owner the day they appear, not at the next review.
One ops review, one report
A working session on what moved and what’s next, and a single report built around revenue, margin and stock. No vanity dashboards.
P&L review, founder at the table
The full picture. Contribution by channel, pricing calls, spend decisions, and what we’re doing differently next month. You see what we see.
Strategy reset
Channel expansion calls, category bets and the transfer-readiness check. The quarter’s plan gets rewritten by the numbers, not rolled over by habit.
We grow when you grow
The structure is simple and set per brand at qualification. No rate card lives on this website, because serious structures are built against your P&L, not a pricing table. What we can tell you upfront is the shape.
An operating fee
Covers your dedicated team and the machinery. Predictable, agreed monthly, no hidden line items.
A share of growth
Earned against an agreed baseline. Our upside comes from your growth, so our incentives point the same way yours do.
Never inventory
We don’t buy your stock and we never will. Your inventory, your books, your control, at every stage of the program.
Ownership never moves
Your customer data
Your storefront and its code
Your channel accounts
Your brand and IP
Written into the agreement, not implied. If we part ways at any point, everything above transfers back in a structured handover that’s designed on day one. The exit is part of the product.
THE PROGRAM
Built for brands at a particular stage
- You’re in bags and accessories, apparel, health and wellness, or lifestyle
- You’re live on two or more channels already
- Annual revenue between [X] and [Y]
- Margins that can fund growth
- A founder genuinely ready to hand over operations
- You’re pre-revenue or pre-product
- You’re a single SKU catalogue
- Unit economics are negative and unfunded
- You want a vendor to instruct, not a team to trust
THE PROGRAM
Asked before every first call
Never. We run the selling, your stock stays on your books and in your control. That’s true on day one and at every stage of the program.
No. Identity, creative, positioning and community stay with you. We plug the machinery into what you make. The split is the whole point of the program.
An operating fee plus a share of growth, structured per brand at qualification. On the first call we’ll show you the exact math against your own P&L, not a generic pricing table.
The build phase needs a minimum term of [X] to be honest work. Exit and transfer terms are written into the agreement on day one, so you always know the way out.
Playbooks, dashboards, SOPs, channel accounts and a structured handover that trains your in-house team. The program is designed to make itself unnecessary, and the transfer terms are agreed before we start, not negotiated at the end.
We review the P&L together every month, so nothing hides. If the numbers say stop, we’ll say it first, and the handover plan already exists in your agreement.
See if your brand qualifies
We take on a limited number of brands each quarter, and every application is reviewed by the founding team. If your brand isn’t ready, we’ll say so and tell you what to fix first. If it is, the first conversation will be about your P&L, not our pitch.
